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Best Way Travel

Travel booking experience refresh

Streamlined enquiry paths for high-intent trip research. [REPLACE: approved outcome]

  • travel · 2024
Screenshot 2026-08-14 at 12.51.26 AM

Challenge

Legacy site architecture made it difficult for visitors to compare packages or submit structured enquiries.

Scope: UX audit, site rebuild, SEO foundations.

Approach

We rebuilt navigation around trip types and seasons, with enquiry forms tied to specific packages to improve lead quality.

Approach

Package pages were redesigned as editorial itineraries—scannable, image-led, and consistent across desktop and mobile.

Placeholder for itinerary page layout
Placeholder for package index
Placeholder for enquiry form
Placeholder for mobile itinerary

Outcome

Enquiry forms now capture package context by default. [REPLACE: add approved performance data]