Best Way Travel
Best Way Travel, From Discovery to Booking
A seamless digital experience built to inspire, inform, and make booking Egypt travel easier.
Merbey
Building Merbey’s Digital Presence from the Ground Up
A distinctive fine-dining identity brought to life across social, content, events, and web.
Challenge
Merbey needed a distinctive identity in Egypt’s competitive dining scene and a digital presence that reflects its fine-dining lifestyle while attracting an engaged audience to its experiences and events.
Scope: Building Merbey’s digital presence from the ground up, including social media strategy, visual identity, content production, event coverage, website development, and SEO.
Objective: To build a recognizable Merbey brand, grow an organic community, strengthen its digital presence, and drive consistent demand for its dining experiences and events.
Approach
We developed a refined visual and content strategy for Merbey, supported by professional photography, video production, strategic social media, event storytelling, and an SEO-focused website that reflects the same fine-dining experience online.
Defining the Merbey Identity
We built Merbey’s visual identity from the ground up, creating a distinctive fine-dining presence across social media, content, photography, and events.
Indigo helped us see our brand online the way we see it in store,considered, not crowded.
Outcome
Merbey grew from 0 to 17.8K organic followers, while developing a distinctive fine-dining identity and strong visual presence across social media. Multiple promoted events reached fully booked capacity. We also built and optimized a dedicated website with a strong SEO foundation.
Related work
More projects
A few more projects from the studio, chosen for related craft and context.
