Best Way Travel
Travel booking experience refresh
Streamlined enquiry paths for high-intent trip research. [REPLACE: approved outcome]
Merbey
Brand presence for a growing retail name
A clearer digital storefront aligned with in-store experience.
Challenge
Merbey needed a digital presence that matched the quality of their physical retail experience without overwhelming a lean internal team.
Scope: Brand direction, website design and build, launch support.
Objective: Establish a credible online channel ahead of regional expansion.
Approach
We paired a restrained editorial site structure with photography direction the client could extend in-house. Content blocks were designed for easy updates post-launch.
Context
The brief called for warmth and clarity—never cluttered merchandising. We mapped user paths for discovery, product interest, and store location.
Indigo helped us see our brand online the way we see it in store—considered, not crowded.
Placeholder frame for product grid module
Placeholder frame for store locator module
Outcome
The site launched on schedule with a structure the client team could maintain. [REPLACE: add approved measurable outcome when available]
Source: [REPLACE]
Related work
More projects
A few more projects from the studio, chosen for related craft and context.
